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| WRISTWATCHES - ARMBANDUHREN - MONTRES-BRACELETS |
Change is inherent in the nature of time, so it is somehow fitting that the measurement of time also reflects that mutability. Time and time again, when change comes, it is entirely unheralded. As recently as the 1970s the wristwatch industry was in the throes of the quartz revolution. Few seemed interested in the hundreds of years of history that lay behind the watchmaker's craft. Wristwatches were seen as prosaic, functional. Even the experts were categorically rejecting the concept of fashioning luxury items for collectors. This is underlined by the fact that, at that time, not one book had been written about the history and cultural significance of such a fascinating topic. There were various magazines, mostly internal to the industry, that reported regularly on technical developments and new releases. However, no one was interested in collecting that information and making it accessible to the wider public. This changed dramatically at the beginning of the 198os. The exquisite charm of a watch's gentle ticking seemed to inspire ever greater numbers of enthusiasts. The relentless precision of silently oscillating quartz crystals receded ever more into the shadows for those who were unwilling to submit unconditionally to the dictates of electronics with regard to time. There were those who were willing to accept inaccuracies amounting to several seconds, or even minutes, per day because they were able or willing to afford the luxury of it. They were more interested in referencing and validating the tradition of the clockwork wristwatch, one of the most essential and intimate products of human culture. However, time was to deal a blow to this incipient movement. [..] |
No other object unites technical prowess, artistry and plain usefulness as nicely as a wristwatch. It's a combination that has made it the people's timepiece of the 2oth century — a mirror of fashion and the obsession of countless inventors and entrepreneurs. This book tells the story of 96 of the century's most prominent watch producers — some, famous in their times, have long been forgotten. Insets and a comprehensive glossary cover the technical basics of watchmaking, while a chronology puts the subject in its historical context. More than 2100 illustrations take the reader through the fascinating "century of the wristwatch" — a delight for the eye and the mind. CONTENTS Changing Times |
 
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